local seaWith over 85% of consumers using the Internet to find local businesses, if you’re not there when they need you, your competition will be. With the advent of mobile and social media, online search has become the #1 way consumers look for products and services. If your website comes up on the first page when you search for your products or services, you may be in the clear here, but for many businesses still relying on phone books and positive energy to keep their doors open, that’s just not the case.

Attract the Clients You Want!

When it comes to marketing to local business, we understand the importance of getting the most exposure from your marketing dollars. Attracting qualified leads online means optimizing your website and your Google Plus Local and Bing Places listings to attract the clients you want! Concept More specializes in getting qualified, local traffic to your website, whether you’re a lawyer in Washington, a landscaper in Fairfax, or a nationwide company with locally-focused branches across the United States. If you’re looking for local SEO services, contact us today for more information and customized research. We look forward to helping you reach your business goals!

Things To Consider With Local SEO

 Mobility and Locality

One of my favorite “year in review” posts for digital marketing came from Karen McGrane, a brilliant content strategist. She compiled a list of mobile web statistics (sources found within) that are sure to knock the socks off of digital marketing managers across the globe. A sample:

  • 91 percent of American adults own a mobile phone.

  • 56 percent of American adults own a smartphone.

  • 63 percent of mobile phone owners use their phones to access the Internet.

  • Amazon, Wikipedia, and Facebook all see about 20 percent mobile traffic.

  • 77 percent of mobile searches take place at home or at work.

One statistic that stood out in particular:

  • 46 percent of shoppers report using their phone to research local products and services.

Nearly one in twoshoppers for local products and services are using their phone. If your mobile game isn’t on lock, you are essentially neglecting or potentially insulting half of your target demographic.

Finding resources to make a mobile-friendly website in 2014 isn’t a simply a good idea, a high-priority or mission critical task. It is essential to the longevity and profitability of your business. Period.

When it comes to getting started – more often than not it’s easiest to flatter someone by emulating a proven strategy. From there, you can see what works within both your vertical and your locale – two hugely important ingredients to the local SEO recipe – and then optimize once you have some data feeding into your analytics platform.

On-Site Quick Technical Fixes

“Share of voice” is becoming an increasingly interesting application to search engine marketing, and verges on being the most inclusionary digital marketing trend of 2013.

Share of voice addresses the entirety of the search engine results page, which as we know, is getting more complicated by the week. The crew at IGO Mobile Marketing has put together a digest of technical fixes to dominate search share of voice, including:

  • New advances in meta data for local marketing.

  • Local caps on sitelinks.

  • De-indexing and demoting useless pages.

  • Maximizing presence in IYP or local directories.

  • Optimizing review management processes.

  • Rich snippets – sentiments and testimonials.

Off-Site: Organic vs. Local Strategies

Examining the crossover between organic and local results can be a difficult mental exercise for many. Thankfully, Adam Steele at Lean Marketing put together an extensive, step-by-step guide to figuring out whether your organic efforts – on-site optimization and off-site outreach – make an impact on the particular local search results you are aiming to optimize for.

In brief, his findings are:

  • A “supermajority” of pack results relied on being picked up on in Google Maps.

  • A strong correlation between being the first position in organic and in the pack.

  • Local factors have a strong influence over the first position in organic.

This type of analysis is hugely beneficial because if the local results – or “pack results” – are being heavily influenced by strictly organic search signals, it may be enough for you to focus your SEO efforts on solidifying your placement in organic, using traditional SEO methodologies. In fact, Steele concludes, “your ability to crush it with organic SEO may just make or break your [local] campaign.”

Local Citation Building Checklist

Citation building is a practice that is acutely separate from link building, but they share one definite similarity: if you abuse citation building, you will get burned. In this section we’ll give some quick insights on what citations are exactly, and how to leverage them to influence your rankings. Before we get started, however, it’s important to note that not only are your listings on Google Maps important – but also on Bing, Yahoo, and Apple.

There are five categories of directories that you’ll be looking at in terms of citations:

  • Data-aggregators (LocalEze)

  • Horizontal directories (Yelp)

  • Industry-specific directories (Avvo)

  • Region-specific directories (Denver.com/places)

  • Unstructured citations (blogs)

Rather than focusing on the Moz- or PageRank values of these directories, you will want to look for the opportunity to plug structured citations for your business online. Structured citations commonly consist of NAP (name, address, phone number) information. The quality of the website, the accuracy of these citations and the relevancy of the directory are all essential to executing a successful citation building campaign.

Infographics on Local

Sometimes you don’t feel like reading massive blog articles. Sometimes we just want to get to the meat of things. Here’s our Top 5 list of infographics that we feel will help drive your local SEO efforts in 2014:

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