link-building2Crawling and organizing the entire Web is a search engine’s first priority, and links help make that process manageable. If you visualize the Web as an enormous road map, links would be the streets that connect each and every point, from Web pages to files and images. In an effort to categorize the world’s information, search engines use links to get from Point A to Point B and beyond, as well as to gain an understanding of the relation and importance of the websites on each end of the link.

Google Quote

“Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links influences your ranking. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity . . .” 

Beware of Link Schemes

Be wary of SEO services that promise “X number” of links per month using questionable link placing tactics such as bookmarking, text link ads, a focus on anchor text, etc.

Google Quote

“Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme. This includes any behavior that manipulates links to your site, or outgoing links from your site. Manipulating these links may affect the quality of our search results, and as such is a violation of Google’s Webmaster Guidelines.”

Google recommends that you EARN your links.

Google Quote

“The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

While there are still a few forms of acceptable link building methods, we recommend heeding Google’s guidelines and creating great content.

Why Does it Matter to Me?

To start with, Google has been extremely successful in cracking down on various forms of manipulative link building. Over time, they’ll only continue to improve these efforts. Manipulating rankings using these link building tactics means risking your website being penalized.

The concept of link earning, when done properly, will generate far better results in the long run.
After all, what good are manipulated top rankings if your visitors end up looking at mediocre website content and bouncing anyway? Improving your website content and focusing on a real content strategy will not only attract more visitors and unsolicited inbound links, it will also lower your bounce rate, lengthen your average visit times, and best of all, increase your conversions.

That’s where Concept MORE! comes in. We outline link earning strategies based on each client’s needs and combine a variety of long-term inbound marketing methods: from content creation, to community building efforts on social media, and more.

Want to chat about creating a link earning strategy to improve your visibility online?

Call us today at 866-923-2941 for a no-obligation assessment or schedule an appointment through our online booking system.

Write a comment:

You must be logged in to post a comment.