Is Marketing Really that Important?  From the first day you got into business, you were taught that knowledge about what you do was what you needed to become successful. That your “professionalism” will be the key to success. That people will come to you once they hear about how “good” you are. You were probably given the age old “wisdom” that says if you build a better mousetrap, the world will beat a path to your door! “Yeah, right!” Which brings us to an extremely important point: Knowing how to get customers, clients or patients is infinitely more important than any other knowledge you may attain!

The lion’s share of client work I do today with entrepreneurs, is consulting based...

There are a few different ways I help people as a consultant:

  1. Many of my clients hire me for strategic help with their marketing. Things like, how to create or improve their sales funnels… how to improve their offer and convert more prospects into buyers… how to generate more leads and more qualified leads… how to improve their positioning within their marketplace… how to identify and develop a proprietary USP (Unique Selling Proposition) or marketplace differential… and everything and anything in between. Other people just want a review of their current sales and marketing processes, and I give them my opinion on what’s happening and why… and how to improve what’s going on in specific areas.

  2. Some people need guidance on how to systematize their marketing. For instance, a client recently hired me because he is overwhelmed with business. His clients were running him around like he was a circus clown who’s supposed to entertain them at their whim. In this particular situation, I helped him develop and create a marketing system that eliminated people like this and attracted the kind of clients he wanted. These were clients who were ready to hire him right away, and who were willing to work with HIS terms and conditions — not theirs. I showed him that the source of his leads determined the quality, and we came up with some great sources of leads based on criteria he gave me for the “most likely and best people to work with. ”We also worked on putting together a marketing system that did all the “heavy lifting” for him. This minimized the amount of time he personally had to spend in dealing with prospects. Now, at the point he gets involved with someone, there is virtually no selling to do, since his marketing now does all the selling for him. It's more of an “OK you’re ready to go, let’s get started” kind of a conversation. Everything, including parameters and do’s and don’ts my client wanted his buyers to have, is now delivered for him automatically. And yes, I also helped him come up with his “do’s and don’ts” list.

  3. Lastly, a lot of my clients need help with their sales copy. Some hire me to create all the advertising and marketing pieces. Others just need some guidance on how to communicate more effectively. For most of my consulting clients, we always have “some” detailed conversations about sales copy. Things like what to say, and… maybe even more important — what NOT to say.

Allen Welsh (Age 2)
Allen Welsh (Age 2) Concept More!

Communication is critical to everything you do in business – but especially when it comes to generating leads, selling, and closing.


 If you want to speak with me about doing some work together, there are three things you can do:

Call me direct at (571) 293-2207. Please leave a message if you are unable to reach me immediately.

Email me at

Or …fill out the online booking form below to schedule a consultation. I will contact you to discuss the options and to verify the meeting time.