What is Conversion Rate Optimization (CRO), really? Simple. It’s the fine art of turning browsers into buyers. CRO involves a good bit of science, and a lot of patience.
Conversion Rates Can Be Personal
A quick search in Google reveals seemingly endless tips and tricks for getting your visitors to become customers—from color theory and best practices to lists of “actionable words” that magically convince people into buying. However, your website is unique to you and your business, which is why a one-size-fits-all approach isn’t going to solve your conversions dilemma. What works great for one site might end up having the opposite effect on yours.
That’s why our team is happy to not only consult with clients about CRO, but dive a little deeper into some good old-fashioned statistically-based research.
Concept More applies a bottom-up approach to identify possible sticking points. With our CRO arsenal, we’re able to employ various techniques to pinpoint potential issues on your website and formulate a solid action plan based on those findings. Some of the methods we use may include:
Analytics Analysis - Analyzing your current website traffic is a great starting point. It can help us to identify missed or underutilized opportunities, poorly performing landing pages, and more. The best part is that we can use data you’ve been collecting all along!
A/B Testing - With A/B Testing, we isolate and vary one element on the page at a time. By simultaneously testing two versions of the element, we can glean valuable insight into which version performs better. As for what we’ll test, that will hinge on on your specific goals.
User Testing - Knowing how real users interact with your website can help you to expose problems and make informed improvements. We’re able to provide you with actual user experiences and reactions.
Preference Testing - Preference testing directly involves users in the process of selecting favored elements by showing the elements side by side and allowing the user to choose. Whether it’s an interface change or just an image, Preference Testing can be useful in determining how your users will feel about changes before you even make them.
Heat Mapping - It’s hard to predict which elements on your website users are interacting with, but heat mapping takes out the guesswork. We can find out where users are clicking and where they’re not clicking, which helps to get a clearer picture of what the user wants when visiting your website.